A VID Supply Proposal

A weekly video pipeline for the data-center conversation.

VID will research, script, and produce one publish-ready video every week — giving Murphy a pipeline she can quickly step into and shape, keeping Mike's routine involvement to a minimum, and creating a consistent opportunity to reach persuadable audiences on AI and data centers.

VID Supply — Weekly Advocacy Four videos monthly Initial three-month commitment
Review the recommended plan See the first 30 days
Prepared forMajority Strategies
ContactsMike Senich and Murphy Stidham
Investment$5,000 per month
Proposed kickoffJuly 27, 2026

01 — What we heard

The standard stays. The workload moves.

Majority Strategies has three years of hard-won subject-matter depth in this issue. What changed is who carries the day-to-day workflow. VID Supply keeps the standard where it was and moves the operating load onto a system rather than a single person's calendar.

  • Mike's job is clients, not production. Between client calls and travel, there isn't room to write scripts, chase approvals, and shepherd every video from concept to post — and there shouldn't need to be.
  • Murphy is stepping into the content relationship while coming up to speed on the Bitcoin, AI, and data-center material. She needs developed, reviewable work in front of her — not a blank calendar.
  • The target is a normal content calendar. One video posted per week. Not tentpole campaigns that each require their own strategy call.
  • A forward backlog matters more than any single film. Four to eight videos scheduled ahead, ready to run down, with edits mostly limited to facts, text, or narration.
From the call

"I need something that's plug-and-play. I don't have time to manage the downstream."

Mike Senich · Majority Strategies · July 13, 2026

The audience

The persuasion target is people with no opinion or a weak opinion on data centers — not the committed opposition, and not the already-convinced.

The bar for production

Not movie-type production. The bar is content that matches the messaging and the theme, delivered on time and simple enough to land.

The window

Q3 and Q4 are the focus period. A reliable weekly rhythm matters more right now than any single ambitious production.

The outcome we're building toward

One relevant, publish-ready video every week.

A reliable weekly pipeline that turns complex AI and data-center issues into clear, persuasive public-facing stories — and three outcomes behind it:

For Mike

A content engine that runs with minimal routine involvement from him. Time back for clients, new business, and the strategic calls only he can make.

For Murphy

A visible pipeline she can quickly step into, shape, and manage alongside VID — researched topics, finished scripts, publish-ready files, and a backlog that keeps her ahead of the calendar.

For the issue

Broad, mainstream-legible education: infrastructure made understandable, prevailing assumptions challenged, and a consistent opportunity to reach persuadable audiences.

02 — The recommended engagement

One recommendation. Standard terms.

VID Supply is our established monthly production system — a defined product, already running. This is how it deploys for Majority Strategies.

We're not starting from a blank brief. VID has already produced video work with Majority Strategies on this exact issue set — with sourced research behind every piece. This proposal keeps that standard and puts a repeatable rhythm underneath it.

Recommended

VID Supply — Weekly Advocacy

The standard VID Supply monthly production system, deployed against Majority Strategies' AI and data-center advocacy work — including support for client campaigns such as CleanSpark.

  • Four approved topics developed each month, drawn from a rolling six-to-eight-week roadmap
  • Four original scripts and four finished videos — approximately one delivered per week
  • Up to eight topics held in the forward planning backlog at any time
  • One monthly planning and messaging session, plus a monthly workflow review
  • Brenden Blackham as your dedicated production lead, with a shared content and approval workspace
  • Two consolidated revision rounds per video, included
Investment
$5,000 / month

Initial commitment: three months. Proposed kickoff: July 27, 2026. First full production month: August 2026. Invoiced monthly in advance.

  • One publish-ready video delivered each week, once the backlog is established
  • A consistent opportunity to reach persuadable audiences
  • Minimal routine involvement required from Mike
  • A forward backlog that stays ahead of the calendar
See how the month works

03 — How the monthly system works

A month of VID Supply, start to finish.

The same operating rhythm every month — predictable enough to plan a content calendar around, flexible enough to respond to what's actually happening in the issue.

MONTH START

Plan

One planning and messaging session. We review the rolling roadmap, agree the next four topics, and confirm guardrails and available assets.

WEEKS 1–4

Develop

VID researches each approved topic, organizes supporting sources, and drafts the script. Scripts move to Murphy on a rolling basis.

WEEKS 1–4

Produce

After script approval, we edit, source visuals, build graphics, add narration and captions, and deliver the master — about five business days per video.

MONTH END

Review & refill

A short workflow review, then we refill the backlog — so the next month begins with topics already queued rather than a blank calendar.

The eight steps behind every video

The same path from issue to publish-ready file, visible to everyone in the shared workspace — so Murphy always knows what's where.

01

Monitor

VID and Majority Strategies identify relevant issues, narratives, and opportunities.

VID + Majority Strategies

02

Prioritize

Murphy and VID select the next topics from the rolling backlog.

Murphy + VID

03

Research

VID gathers sources, examples, supporting material, and creative references.

VID

04

Script

VID turns the approved direction into concise public-facing scripts.

VID

05

Approve

Majority Strategies verifies messaging, claims, client fit, and factual accuracy.

Majority Strategies / client

06

Produce

VID completes editing, narration, graphics, captions, and visual sourcing.

VID

07

Review

Murphy sends one consolidated round of feedback.

Murphy

08

Deliver

VID supplies the final video for Majority Strategies to publish.

VID → Majority Strategies

Turnaround, approvals, and the first delivery

  • Standard turnaround: approximately five business days after script approval and receipt of any required assets.
  • Scripts are reviewed on a rolling basis, not batched at month end.
  • If feedback is delayed beyond three business days, the delivery calendar may shift, or VID may advance another approved topic from the backlog.
  • VID never produces from silence. Nothing moves into production without approved messaging and an approved script.
  • First delivery: targeted within 7–10 business days after kickoff and approval of the initial script. Weekly delivery follows as the backlog is established.
  • Rush, reactive, or emergency work is not automatically included. Three-business-day or faster requests may require reprioritization, reduced complexity, use of available assets, and/or a rush fee.
  • Missed approval windows on messaging or factual sign-off may shift the delivery calendar.

04 — Who owns what, and what you receive

Clear ownership. Defined scope.

Designed to keep Murphy in control of the pipeline, keep Mike's routine involvement minimal, and keep final approval firmly with Majority Strategies.

Brenden Blackham

Brenden Blackham

VID · Production lead

Your dedicated lead. Owns the roadmap, research, scripting, and production — and has already done the reading on data centers, grid load, and the arguments on both sides.

Murphy Stidham

Murphy Stidham

Majority Strategies · Workflow

Primary contact. Prioritizes topics with VID, sends one consolidated round of feedback, coordinates publishing — shaping the pipeline as she goes.

Mike Senich

Mike Senich

Majority Strategies · Strategy

Initial alignment, high-level narrative decisions, escalations, and client-sensitive calls. Minimal routine involvement in production.

Majority Strategies

Majority Strategies

Final approval

Final factual, policy, legal, political, and client approval before anything is published. VID does not publish, and does not clear claims.

What VID delivers each month

  • Four finished short-form videos — approximately one per week
  • Four original scripts and four researched, approved topics
  • A rolling six-to-eight-week roadmap, with up to eight topics held in the backlog
  • Topic research, source gathering, and public-facing message development
  • Visual concept development, editing, and motion design
  • Licensed stock, client-supplied footage, public-domain assets, graphics, and approved AI-assisted production
  • Voiceover or AI narration where approved, plus captions
  • One primary master format per video, plus simple platform resizing
  • Two consolidated revision rounds per video
  • One monthly planning session and one monthly workflow review
  • A dedicated production lead and shared approval workspace

What Majority Strategies provides

  • Approved messaging guardrails and simplified talking points
  • Existing research, supporting documents, and relevant client materials
  • Prohibited claims, sensitive topics, and language to avoid
  • Available CleanSpark or client-owned footage, with confirmation VID may use it
  • Murphy as the primary workflow contact
  • Consolidated feedback within the agreed window
  • Final factual, political, client, regulatory, and legal approval
  • Final publishing, media buying, distribution, and community management

On research: VID performs reasonable topic research and organizes supporting sources for every script. Final factual, legal, regulatory, policy, client, and political approval remains with Majority Strategies.

What counts as one video

Definition

One original concept, one core script, and one master edit. Simple resizing and caption formatting for platform delivery are included.

Counts as a separate deliverable or additional scope

  • Materially different messaging
  • A different audience or narration
  • State-specific or client-specific localization
  • A substantially different duration
  • Alternate campaign positioning
  • A second creative concept
  • Paid-ad variations with different hooks
  • Significant new editing after approval
  • New footage capture or on-location production

Base engagement coverage: one principal issue or campaign stream. Additional streams, additional videos, and additional clients are quoted separately.

05 — Creative direction

Your opening content roadmap is already taking shape.

Ten preliminary topics, drawn from the July 13 conversation, to take into the first planning session. These are ideas — not researched, approved, or production-ready inventory. Every factual assertion, statistic, and client reference requires Majority Strategies and client verification before it appears in a script.

Three lead concepts

The strongest opening territories, developed enough to react to.

You forgot what life was like without data centers

The central narrative from the call. Not "you're wrong to be annoyed" — instead, a contrast between the friction people have forgotten and the instant services they now assume: the bank lobby before 5pm versus the tap that moves money; the paper atlas versus live navigation; the fax machine at the doctor's office versus a medical history that loads on a screen.

Audience tension

People oppose the infrastructure while depending on everything it enables — and haven't been asked what they'd be willing to give up.

Possible hook

"You don't hate data centers. You just forgot what life was like without them."

Suggested format

Before-and-after comparison; narrated visual explainer with archival and stock footage.

Needed from you

Approved framing language. Confirmation of tone toward opponents.

Preliminary direction. Final messaging and factual claims require Majority Strategies and client approval.

The cloud is a building in a community

Make invisible infrastructure tangible. "The cloud" is not a metaphor — it is a physical building, in a real town, connected to a grid, staffed by people who live nearby. Show the structure, the utilities, the employees, the town.

Audience tension

An abstraction is easy to oppose. A building with employees in it is harder to dismiss.

Possible hook

"It's not the cloud. It's a building, in a town, run by people."

Suggested format

Client-footage montage or simple documentary-style profile, using supplied B-roll.

Needed from you

Client-owned footage and written confirmation VID may use it.

Preliminary direction. Final messaging and factual claims require Majority Strategies and client approval.

Where should your data live?

Connect domestic data infrastructure to the specific things people would not want stored overseas: banking records, medical history, passwords, purchases, private communications. If the facilities aren't built here, the data still has to go somewhere.

Audience tension

Opposing domestic capacity has a consequence people haven't connected to their own records.

Possible hook

"Your medical history has to live somewhere. Where do you want it?"

Suggested format

Motion-graphic explainer; data-led story.

Needed from you

Any public-opinion data you intend to cite, with sourcing — plus approval of how it's characterized.

Preliminary direction. Any statistics or claims about public sentiment must be verified and approved by Majority Strategies before use.

Ten preliminary topics

A starting point for the roadmap, not an approved schedule. The highlighted four are a suggested opening sequence — topics, order, and formats are agreed with Murphy at the first planning session.

01

You Forgot What Life Was Like Without Data Centers

"You don't hate data centers. You forgot life without them."

Before-and-after explainer

02

The Cloud Is a Building in a Town

"It's not the cloud. It's a building, run by people."

Narrated visual explainer

03

Where Should Your Personal Data Live?

"It has to live somewhere. Where do you want it?"

Motion-graphic explainer

04

What Are You Actually Willing to Give Up?

"Nobody's naming what they'd sacrifice."

Data-led story

05

What a Data Center Means Locally

"Here's what that building paid for in this town."

Community-impact story

06

The AI Infrastructure Contradiction

"The ad telling you it's bad was made in one."

Green-screen commentary

07

A Common Concern, Answered Honestly

"The concern is fair. Here's the full picture."

Myth-versus-reality video

08

Who Actually Works Inside One?

"Meet the people behind the building."

Documentary-style profile

09

Why the Grid Already Had Room

"This infrastructure didn't appear from nowhere."

Motion-graphic explainer

10

A Verified CleanSpark Community Story

"Four years in. Here's what changed."

Client-footage montage

Preliminary ideas only. Topics, sequence, and formats are confirmed with Majority Strategies each month. Any topic referencing a specific client, community, statistic, or figure proceeds only with verified information and client approval.

Production formats

The goal is not maximum cinematic complexity — it's message relevance, clarity, consistency, credibility, and speed. VID selects the approach based on the story, the timeline, available assets, approvals, and audience. Not every format runs every month.

Narrated visual explainers Client-footage montages Community-impact stories Motion-graphic explainers Before-and-after comparisons Green-screen commentary Human spokesperson content News-response videos Myth-versus-reality videos AI-assisted narration Archival, stock, and supplied-footage edits Data-led stories Simple documentary-style profiles
Our production principle

Human where trust matters. Visual where clarity matters. Fast where timing matters.

06 — The first 30 days

What happens immediately after we start.

Kickoff on July 27, 2026, with August 2026 as the first full production month. Ten preliminary topics are already drafted, so planning starts from a shortlist rather than a blank page.

Week 1

Confirm messaging guardrails and approval roles

Majority Strategies supplies the simplified talking points, prohibited claims, and language to avoid. We confirm who approves what, and how fast. Murphy joins the shared workspace.

Week 1

Build the first eight-topic backlog

We take the ten preliminary topics into the planning session, cut and add against your guardrails, and lock a forward backlog of eight approved topics.

Week 1–2

Approve the first four topics

Murphy and VID select the opening four. Research begins the same week; scripts follow on a rolling basis.

Week 2

Establish one or two repeatable visual formats

We settle the recurring look — typography, captions, graphics, narration treatment — so every subsequent video is faster to produce and consistent to publish.

Week 2–4

Deliver the first four videos on a rolling schedule

First video targeted within 7–10 business days after kickoff and approval of the initial script. Weekly delivery follows as the backlog is established.

07 — What success looks like

What we commit to, and what you'll watch.

We separate the two deliberately. VID controls production. Majority Strategies controls publishing, distribution, and message strategy — so the downstream numbers are yours to monitor, not ours to promise.

VID-controlled commitments

What VID is accountable for

  • Four completed videos per month
  • One publish-ready video delivered each week, once the backlog is established
  • First video targeted within 7–10 business days of kickoff and initial script approval
  • A maintained forward content backlog
  • A transparent, visible workflow
  • Scripts supported by organized source material
  • A defined approval process
  • Consistent presentation and production standards
Indicators you may monitor

Downstream signals

Publishing consistency Video views Completion rate Watch time Shares Saves Comments Sentiment Client usage Paid-media performance Message recall Engagement by geography
VID does not guarantee audience, persuasion, political, policy, media, or commercial outcomes. VID commits to the agreed production scope, operating cadence, process, and quality standard.

08 — Investment

One monthly number. No surprises.

Recommended engagement

$5,000

per month · VID Supply — Weekly Advocacy

Initial commitmentThree months
Proposed kickoffJuly 27, 2026
First full production monthAugust 2026
Videos per month4
Delivery rhythmApproximately weekly
Revision rounds includedTwo, consolidated
InvoicingMonthly, in advance

A single monthly number covering planning, research, scripting, production, and delivery. No per-video quoting, no surprise line items.

What the monthly fee covers

The full production system — not four unrelated edits.

  • Planning: monthly session, rolling roadmap, up to eight topics held in the backlog
  • Development: topic research, source organization, message development, four original scripts
  • Production: four finished videos, visual concept, editing, motion design, narration, captions
  • Assets: licensed stock, public-domain material, client-supplied footage, graphics, approved AI-assisted production
  • Delivery: one master format per video plus simple platform resizing
  • Operations: dedicated production lead, shared approval workspace, monthly workflow review
This builds on our previous work together, while moving from project-based batches to a reliable monthly production rhythm.
Pricing held through July 31, 2026

Travel, talent, on-location production, premium licensing, and third-party costs are not included unless explicitly stated.

09 — Available separately & commercial assumptions

Everything outside the recurring system.

Available at any point in the engagement, scoped and quoted individually — so the monthly fee stays predictable.

Additional original videosQuoted per batch
On-location filmingQuoted separately
Spokesperson, actor, creator, or influencer feesQuoted separately
Premium footage or licensingQuoted separately
Custom animation beyond the production standardQuoted separately
Long-form documentary or flagship campaign filmsQuoted separately
Paid-media strategy or managementQuoted separately
State-specific or client-specific versionsQuoted separately
High-volume localizationQuoted separately
Emergency turnaroundQuoted separately
Distribution and community managementQuoted separately
Landing pages or campaign micrositesQuoted separately

Commercial assumptions

A plain-language summary, not the agreement itself. Formal terms are governed by the VID service agreement.

  • $5,000 per month, invoiced monthly in advance.
  • Initial commitment: three months, then month-to-month by agreement.
  • Work begins after agreement signature and first payment.
  • Unused monthly capacity does not automatically roll forward.
  • Production is scheduled against an agreed monthly calendar.
  • Two consolidated revision rounds are included per video.
  • Material scope changes require written approval.
  • Travel, talent, production expenses, premium licensing, and third-party costs are not included unless explicitly stated.
  • Final files are released after current invoices are paid.
  • Majority Strategies confirms it has the right to provide and authorize use of all supplied assets.
  • Final approval of all factual, legal, regulatory, policy, client, and political content rests with Majority Strategies.
  • Formal terms will be governed by the VID service agreement.

10 — Next steps

From Monday's call to the first video.

We'll walk through this together on Monday, July 20. Nothing needs to be decided before then.

Monday, July 20

Review this plan together

Mike, Murphy, and VID walk the recommendation, the backlog, and the workflow. Adjust anything that doesn't fit.

After the call

Approve the engagement

Confirm using the form below. VID sends the service agreement and the first invoice the same day.

July 27, 2026

Kickoff and first planning session

Guardrails confirmed, backlog locked, opening four topics approved, research underway.

August 2026

First full production month

Four videos, delivered on a rolling weekly schedule. The rhythm holds from there.

11 — Approval

Ready to move forward? Approve the engagement.

Best completed after Monday's call. Submitting this form records Majority Strategies' intent to proceed with the recommended engagement. It does not replace the formal service agreement — VID will send the agreement and the first invoice after approval.

Email approval instead

Approval recorded.

Thank you — your intent to proceed has been captured. VID will send the service agreement and the first invoice. Kickoff and the first planning session follow signature.

Email it to VID
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